People were spending again at Fredericia

People were spending again at Fredericia

The Gothenburg boat show in Sweden set the tempo in the first week of February with exhibitors reporting brisk sales, despite the marginal drop in attendance (-2.6%). For Anytec Boats, a Swedish builder of fast aluminium motorboats, sales at the nine-day event hit a record high, with more than 10 boats sold according to sales manager Johan Erixon.

Gothenburg’s Nimbus Boats also reported strong sales. “We can see a clear trend that the market is stabilising and demand for our products is increasing,” reported commercial director Jonas Göthberg.

The crowds were also in buying mood in Finland a couple of weeks later at the Helsinki International boat show, which saw attendance climb by 4,000 to 73,000 for its 10-day run.

That the Scandinavian market appears to be in resurgence was also evidenced at the end of February, at the Stockholm and Fredericia boat show in Sweden and Denmark respectively. The sense of optimism on the show floors translated directly into sales: “We sold at least 80 boats at the show,” said Jonas Magnér, talking at the Stockholm event. Responsible for Finnish brand Buster on the Swedish market, Magnér claimed the bigger Buster boats (X, XL and XXL models) had sold particularly well; “We sold at least five units of the Buster Magnum M5,” he said.

“We really had a lot of visitors at our stand. We sold 6-7 relatively expensive Jeanneau boats and saw strong interest, for instance, for the Jeanneau 855 Marlin with 2x150hp outboard engines,” said Conny Hallberg, responsible for Jeanneau at Yamaha Motor Scandinavia.

Note: This is an excerpt of the latest report on the Scandinavia market published in IBI magazine April/May 2015 edition. IBI Plus subscribers can download the full report from IBI Plus website.