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DENMARK Market Overview


 

"The Danish market is currently very healthy and that applies in just about all sectors," says Hans Andersen, general secretary of Danboat, the Danish marine industry group whose corporate membership is now up to around the 200 mark. "Our boat and yacht yards are doing well and so are all the marine equipment and service companies that are supplying and supporting them. And thankfully, most are doing extremely well in export markets too."

Domestic consumption of boats and boating-related products and equipment is also running at a strong level, suggests Andersen, although he stresses that there are no hard numbers with which to go on. His view simply reflects what his members tell him and what is happening at a macro-economic level.

"The Danish economy certainly seems okay at the moment," says Andersen. "And we don’t see any major changes looming on that score, unless of course things deteriorate internationally. Much of the health in the economy can be linked to high property prices, low interest rates and low unemployment, all of which help to underpin consumer confidence. Our government is pretty stable these days. There will be an election next year, but we are not really expecting there to be any major shift. Just about all of my members are predicting more growth again for 2005."

Sales at the most recent 2004 Copenhagen International Boat Show, a biennial event held over two weekends in March at the Bella Center, proved successful. That show managed to attract around 350 exhibitors and 50,000 visitors

To read Key Market Facts on Denmark Click here

Summarised from IBI's DANISH BUSINESS REPORT, December/January 2005 issue. The full report can be purchased from International Boat Industry - Back Issues Department, PO Box 772, Peterborough PE2 6WJ, UK Tel: +44 (0) 1733 385 170. Fax: +44 (0) 1733 239 356 mailto:backissues@johndentonservices.com Copies are £15 each plus postage (£1 UK; £2 airmail Europe; £4 airmail elsewhere)

 

 

 

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