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These surveys have been researched and written following visits
to companies and trade associations between October 2001 and
May 2002 for the UK report, and between October 2000 and February
2001 for the French, Italian and German reports. They reflect
current business conditions in each market and turnover and
output of major boat builders, equipment manufacturers and
distributors in each country.
Each report is in excess of 200 pages and is divided into
three parts.
Part I: Industry Analysis and Market Forecast
- Country demographics and economic data
- Introduction to the industry
- Demand trends and forecasts
- Competitive analysis
- Supply chain dynamics
- Wholesalers and buying groups
- Effect of the Euro
- Market forecasts
Part II: Description of Leading Companies
- The top 30 marine companies in depth
- Financial structure - product lines/brands - marketing strategy -
capacity and growth prospects.
Part III: Industry Directory
- Directory of major boat builders and equipment suppliers, including
names of senior management.
The researchers undertaking the IBI surveys are Hal Calamvokis,
MSc Imperial College London, MBA London Business School and
Aurelio De Carolis, MSc La Speinza Rome, MBA London Business
School.
The surveys are priced at £260 (US$405/ Euro385) each or £945 (US$1,465/ Euro1,390)
for the set of four. Please send cheque with order made payable
to International Boat Industry at the address below.
For more information, please contact:
Nick Hopkinson, Publishing Director, International Boat Industry, Leon
House, 233 High Street, Croydon, Surrey, CR9 1HZ, UK Tel: +44 (0)20 8726
8119 Fax: +44 (0)20 8726 8196 e-mail: nick_hopkinson@ipcmedia.com
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