Nordic Mast and John Mast divide production
By IBI Magazine
Danish mast makers Nordic Mast and John Mast have agreed to divide their workload to allow each company to focus on its particular strengths.
Since 2000, Nordic has experienced a heavy boom in the demand for carbonfibre masts, and the company has therefore invested in brand-new production facilities.
Concurrently, John Mast has put much effort and resources into developing and enhancing the efficiency of its production of aluminium masts and booms.
The two companies have agreed to divide the tasks between them from January 1, 2007. Effectively this means that, in the future, Nordic Mast will concentrate on the production of carbonfibre masts and leave the aluminium market to John Mast. John Berg and Steen Christensen, chief executives of Nordic Mast and John Mast respectively, agree that they have found the perfect solution for the future: "We used to be both competitors and colleagues. Now we are just colleagues."
The aim of the venture is to secure and develop market shares in a highly competitive market, based not on competition between composite and aluminium masts but between Danish companies and foreign companies.
(8 January 2007)
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