Nevada receives award for Spanish-language campaign
By IBI Magazine
The state of Nevada's Department of Wildlife (NDOW) received the Take Me Fishing Outreach and Education Award from the Recreational Boating & Fishing Foundation (RBFF) last week for its Spanish-language advertisements. The state ran a series of Spanish radio spots to educate Hispanic anglers on fishing licenses in Nevada. "The judges felt that Nevada demonstrated a unique and thorough outreach strategy toward engaging the Hispanic audience," said RBFF President and CEO Frank Peterson in a statement. NDOW research showed that while southern Nevada has a large Hispanic angling population, license agents and the fishing public were confused about the license requirements of non-residents and non-citizens. The radio spots, supported by literature, sought to address those issues. "The changing demographics bring us new cultures, new exciting challenges, and new ways to look at the resource," said U.S. Fish and Wildlife Service Director H. Dale Hall, part of the US agency that oversees federal lands. "The reality is that we survive at the will of the people, if conservation lives, it only lives in the hearts of the citizenry, so we have to reach out and bring new people into conservation."
(18 July 2007)
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