Ferretti expands dealer agreement to cover mainland China
By IBI Magazine
Italian yachtmaker Ferretti Yachts will now be distributed throughout mainland China, following an extension of the company's exclusive distribution agreement with Chinese dealer Keyforce Holdings Ltd.
The new agreement, which does not include Hong Kong, Macao or Taiwan, covers the strategically valuable southern region of the country, including Fujian, Guangdong, Guangxi and Hainan.
"The agreement signed with Keyforce Holdings Ltd is part of a Ferretti Yachts expansion programme aimed at strengthening our position in vital Asian markets that show enormous growth potential," sasid Marco Segato, vice president of sales for Ferretti Yachts.
Keyforce Holdings' presence in China includes offices in all the country's key territories, including Shanghai, Dalian, Xiamen and Shenzhen, with new Shanghai offices set to open this month.
Ferretti Yachts is part of the Ferretti Group, whose portfolio includes Pershing, Itama, Bertram and CRN.
(11 January 2008)
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