Channel Blade signs up new marina client
By IBI Magazine
Channel Blade, a Virginia-based provider of website, lead generation, lead management and sales education tools, said that it will design a new website for Candlewood East Marina Club in Connecticut. Channel Blade will use its proprietary eXceleratePro to design the website. Candlewood East Marina Club is a 240-slip marina in a ten-acre facility that is also a dealer for Cobalt Boats, Nautiques by Correct Craft and Malibu. The statement noted that the 25-year old dealership chose Channel Blade for its fully integrated website, lead generation and lead management solutions. "As most of our prospects research their purchase on the web, our goal is to increase our visibility online to attract more potential buyers," said Mitch O'Hara Jr., vice president at Candlewood East Marina Club, in the statement. "In this economy, it was essential that we partnered with a company with experience. We are confident that we will grow our business through this partnership." Jon Lintvet, Channel Blade CEO, told IBI that Candlewood represents a growing number of marinas that want to better manage both their marina services and new/used boat sales. "A lot of marinas have had boat sales that have not been their primary source of operating income so they haven't necessarily been tied closely with the other aspect of the business," said Lintvet. "We bring those operations together more effectively due to the data-driven architecture of our platform." Lintvet said businesses like Candlewood are now able to better integrate separate businesses under one platform. "This allows them to be more operationally efficient across all businesses," he said. "It gives them access to electronic brochure data and consistent inventory distribution for the boat sales part of the business. But it also helps them with management systems for the marina with activities like servicing and maintaining boats as well as slip management."
(21 November 2008)
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