SailTime adds Rinker powerboats to fractional program
By IBI Magazine
The SailTime Group LLC said that it is partnering with Rinker Boats to expand its fractional ownership program. SailTime has 30 bases with sailboats, but decided to offer Rinker's line of Express Cruisers and Captivas to several of its markets, including Toronto, New York and Houston. A statement said the Rinker addition would make it the largest global company for fractional memberships in both sailing and power boating. The company changed its logo in order to include powerboats, and also announced a new branding campaign. "SailTime: Your Boat is Ready When You Are," according to the statement, reflects a broader product line that now includes powerboats. SailTime is also emphasizing the affordability of fractional ownership. "The concept of fractional boating has helped both novice and experienced boaters enjoy time on the water without the hassle, cost and complexities of owning, docking, insuring and maintaining their own boat," said George Bonelli, CEO and Founder of SailTime, in the statement. "Through this new partnership with Rinker Boats, we are helping keep the dream of boat access alive for everyone, even during these difficult economic times." "We believe interest in SailTime Power will exceed that of the traditional fractional sailing business," said Steve Tadd, marketing director of Nautic Global Group in the statement. "Our company and our dealer partners are excited about opportunity to differentiate our brand through this exclusive strategic partnership." SailTime has over 160 boats located at more than 50 locations in North America, the Caribbean, Europe, Australia and New Zealand.
(11 May 2009)
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