Sessa Marine teams up with Yamaha Europe
By IBI Magazine
Yamaha outboard engines are to be pre-installed on Sessa Marine's entire range of open-top Key Largo boats.
The Italian boatbuilder will offer the Sessa-Yamaha package throughout Europe, a marriage that was well received on the Italian market during the last season.
Sessa claims to have seen an 18 per cent rise in sales of outboard-fitted yachts during the 2008, accounting for around €70m in sales.
Sessa is also planning to unveil two new models: the Key Largo 24 and Key Largo 30. The goal is to promote the outboard boat image as a well engineered and planned combination between boat and engine, says Sessa.
From the 2009 season, the entire Sessa Marine Key Largo range will be available in a package with Yamaha throughout Europe via a number of selected dealers.
(30 November 2009)
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