US associations join forces for National Marina Day events
By IBI Magazine
Leading US industry associations have joined forces to promote boating and fishing in conjunction with National Marina Day in June. The Association of Marina Industries (AMI), the Marine Retailers Association of America (MRAA), the National Marine Manufacturers Association (NMMA), the Recreational Boating & Fishing Foundation (RBFF) and several other groups said they will host "Boat. Fish. Live. At National Marina Day" on Saturday, June 12, 2010. A statement noted that 10 US marinas will host events where consumers can participate in boating and fishing demonstrations, test drive boats, educational activities and more. The idea for "Boat. Fish. Live. At National Marina Day" evolved from a discussion among RBFF's Boating Task Force. Representatives from AMI, BoatU.S., Bonnier Marine Group, MRAA and NMMA agreed that an all-industry event could gain more publicity and support than any of the individual associations could accomplish alone. Other organizations, including ARC, Boating Writers International (BWI), ESPN, Marine Marketers of America (MMA), National Association of State Boating Law Administrators (NASBLA), National Safe Boating Council, United States Power Squadron, Water Sports Industry Association and several dealers and manufacturers have also pledged support. "All of the participating groups will promote this day through their own channels and to their own audiences," said RBFF President & CEO Frank Peterson, in the statement. "Participants will tout the value of spending time on the water." Activities at events will include: boating and fishing demos, Take Me Fishing, Wear It and Discover Boating campaign materials and activities, a visit from BoatU.S. tow boats, boat test drives, safe boating demos and safety vessels on site. Some sites will also include fireworks, regattas, speedboat races, live music, raffles, contests, kids areas and more. "MRAA sees this event as a way to expose thousands of new potential participants to boating," said MRAA President Phil Keeter in the statement. "Dealers are looking forward to being involved at the various marinas in test drives, boat handling demos, launching demos and with product displays. This event will hopefully make the boating lifestyle a reality for many families."
(11 March 2010)
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