Zodiac targets US recreational vehicle market
By IBI Magazine
Zodiac Boats of North America said today that it was targeting the Recreational Vehicle market in the US. It recently showcased its line at the Recreation Vehicle Industry Association (RVIA) tradeshow that ended yesterday. "The demographics of an RV owner and a boat owner are parallel," said Todd Harris, the company's West coast sales manager in a statement. "They are both outdoor oriented, adventurous and rank spending time with their families as a high priority." Harris said that several recreational vehicle dealers have expressed interest in Zodiac's products. The company displayed the 230 Zoom, the smallest product the company currently manufactures, with an overall length of 7'7", while also offering information on the entire model lineup up to 28'.
(3 December 2010)
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