Messe Bremen has announced the programme for the forthcoming Marine Publishing Summit (IMPS)
The Summit will be held simultaneously with the BoatFit exhibition at VIP-Lounge, Hall 7, Messe Bremen Exhibition centre.
|Friday, 21. February 2014|
|13.30 – 14.00||Check-In|
|14.00 – 14.15||Welcome & Opening|
|14.15 – 15.00||First presentation: Status Quo of the marine publishing industry, where are we going from here – by Simon Owen, Publishing Director, IPC Marine Media|
|15.00 – 15.30||Break, snack|
|15.30 – 16.15||Panel discussion: Internet publishing, blogging for business. How can this become commercially viable?|
|16.45 – 17.45||Case Studies: Two recent and successful magazine launches (one re-launch)|
|18.00||Exhibitor’s and Congress get-together|
|Saturday, 22. February 2014|
|09.30 – 10.00||Check-In|
|10.00 – 11.45||Marketing Executives from the marine industry talk about their marketing and advertising strategies in the media|
|11.45 – 12.15||Coffee break|
|12.15 – 13.45||Two successful advertising agencies working for the marine industry report about new advertising and communication strategies|
|13.45 – 14.30||Lunch break|
|14.30 – 15.15||Modern magazine publishing: The editor of a successful print magazine on cross-media publishing|
|15.15 – 16.15||Will books survive – and how? The owner of a recently founded book publishing company on his strategies for success|
|16.15 – 18.30||Discussion and a walk around the boat show|
|18.30||Exhibitor’s and Congress party|
IMPS 2014 is:
- An international meeting of maritime media professionals.
- Where media meets industry – marketing directors from across the marine industry also attend.
- Discussing all the changes and chances of the new world of publishing