Messe Bremen has announced the programme for the forthcoming Marine Publishing Summit (IMPS)

The Summit will be held simultaneously with the BoatFit exhibition at VIP-Lounge, Hall 7, Messe Bremen Exhibition centre.

Friday, 21. February 2014
13.30 – 14.00 Check-In
14.00 – 14.15 Welcome & Opening
14.15 – 15.00 First presentation: Status Quo of the marine publishing industry, where are we going from here – by Simon Owen, Publishing Director, IPC Marine Media
15.00 – 15.30 Break, snack
15.30 – 16.15 Panel discussion: Internet publishing, blogging for business. How can this become commercially viable?
16.45 – 17.45 Case Studies: Two recent and successful magazine launches (one re-launch)
18.00 Exhibitor’s and Congress get-together


 

Saturday, 22. February 2014
09.30 – 10.00 Check-In
10.00 – 11.45 Marketing Executives from the marine industry talk about their marketing and advertising strategies in the media
11.45 – 12.15 Coffee break
12.15 – 13.45 Two successful advertising agencies working for the marine industry report about new advertising and communication strategies
13.45 – 14.30 Lunch break
14.30 – 15.15 Modern magazine publishing: The editor of a successful print magazine on cross-media publishing
15.15 – 16.15 Will books survive – and how? The owner of a recently founded book publishing company on his strategies for success
16.15 – 18.30 Discussion and a walk around the boat show
18.30 Exhibitor’s and Congress party


 

IMPS 2014 is:

  • An international meeting of maritime media professionals.
  • Where media meets industry – marketing directors from across the marine industry also attend.
  • Discussing all the changes and chances of the new world of publishing