Hopes of a rebound in the domestic market still appear some way off for the Italian marine industry; instead the country’s boatbuilders are pegging their fortunes to international and emerging markets, where the ‘made in Italy’ brand continues to carry a premium.
2013 has started relatively positively with feedback from the winter shows sparking more optimistic vibes amongst boatbuilders.
The Miami boat show (February 14-18) will be key to confirming whether or not the rebound in the US market has extended to the mid-sized (40ft-70ft) motoryacht and flybridge sector so vital to Italian boatbuilders and so far stubbornly the soft spot in the US recovery. “The superyacht segment will probably continue its positive trend, as the main yards have orders worldwide at least for the next two years,” claims Anton Franceso Albertoni, president of the Italian marine industry federation UCINA.
He adds, however, that the scenario for boats in the medium size segment is less promising. “There are no noticeable signals of a possible recovery in 2013 in the national market. Performance is strictly linked to exports,” he notes.
Any revival on the domestic front depends significantly on a boost in consumer confidence, one not likely to come at least until the conclusion of February’s general elections. Even so, given the state of the public finances it’s hard to see the post-election landscape being any less gloomy than at present.
Note: The above is an excerpt of the full country report published in the February 2013 edition of IBI magazine. IBI Plus subscribers can download the full report from the website. If you’re not yet a subscriber, please visit IBI Plus.