Sales of Azimut yachts have risen 30% in the first four months of the 2017/18 fiscal year compared with the corresponding period of the previous year. At its boot Düsseldorf press briefing, the company reported sales of €295m against €227m in the first four months of 2016/17.
“The Grande collection has made a positive contribution to this performance,” said Azimut Yachts’ managing director, Marco Valle, “confirming its strategic role as announced in September at the start of the season, when the 24m and over segment was earmarked as the main driver of brand growth.”
“Our launch strategy too,” he added, “which aims to identify the best context for each product, has proved to be a winning one. Another key factor is the support of a team of architects who have different styles and approaches, with whose help we are successfully bringing to market products with strong personalities, each addressed to a specific target.”
This is the approach on which the two new models, Atlantis 51 and Flybridge 55, are based. “Two yachts packed with distinctive features that guarantee their success,” he said.
In terms of sales by region, Azimut reported that Europe accounted for 34%, the Americas 38%, the MEA 11% and Asia 17%. Valle commented: “We are concerned about the fall in business confidence in the US but we will have to wait and see what happens.”
In regards to future model launches, Azimut announced that at Cannes this year at least two models including the Azimut S6 and the Azimut Grande 32 Metri would be launched.
Other comments made during the press briefing spoke of strengthening the brand further through a new contemporary art design initiative. The company is also putting more focus into offering the right products to targeted clients by geographical area and also to differentiate design by each of the Azimut collections.
In a further announcement, Azimut gave details of a new exclusive dealer in Austria and Germany. Azimut Yachts Austria & Germany is managed on an exclusive basis by YachtWerk, a new company with headquarters in Bavaria that draws on collaboration and synergy between the brand’s storied dealer Timone Yachts and Splendid Yachting, a team of German yacht market professionals specialising in sales, customer care and aftersales service.