This year’s event attracted 33,500 visitors
The 21st edition of the São Paulo Boat Show (September 27 to October 2) was a great success, attracting 33,500 visitors during its six-day run – 5% higher than last year’s event. Around 250 vessels valued at US$40m were sold at the show.
Many shipyards launched new boats and a great variety of vessels were displayed to the public. They also developed marketing strategies that facilitated payment, with discount and financing options. Included among the products on display were inflatables, accessories and equipment for nautical sports.
During the show, BRP promoted the launch of its Sea-Doo FISH PRO for the Brazilian market. “The product was well received by the public, the press and the entire nautical segment, which reinforces the excellent business expectations of more than 70 BRP dealers throughout the country,” said Fernando Alves, BRP’s commercial manager for Brazil.
It wasn’t just the public that was kept updated with news of the marine sector at the São Paulo show; all details of the event were broadcast in real time through social media.
Allan Cechellero, director of marketing at Triton Yachts, said: “More than 3,000 people passed thought Triton Yachts booth. Sales represented an increase of around 40% in relation to the previous edition of the event, a sign of the reheating of the marine market in the country and further consolidation of the brand.”
Taking place alongside the São Paulo Boat Show, and open to all visitors, was the PADI Dive Festival – the largest and most complete diving event in Latin America.
“The São Paulo Boat Show has been consolidating, year by year, the recovery of the marine market in the country,” said Ernani Paciornik, organiser of the event. “This edition was highly representative of the shipyards’ yearly sales, and attracted a highly qualified audience.”