Whether sailboats or motorboats, all segments of the German marine market were down in 2023 and business is still very poor. “Sometimes you even hear of boats being sold below cost, which companies claim is a way of securing their liquidity.
Jarno Berkhof joined Mercator Marine Group (MMG) as CEO in March, overseeing the marine equipment supplier’s growing presence not just in the Netherlands but in Germany too. Here he talks to IBI about taking the company formerly known as Allpa Marine Equipment into the next phase of growth
Optimising warehousing and investment crucial as aftermarket demand levels off following year of market consolidation
Reality bites as dynamic shifts from seller’s to buyer’s market
The bigger the boat, the better demand. But bleak economic forecasts are taking their toll on the small end of the market as dealers look to shift stock
Electric propulsion pioneer and former co-founder and CEO of Torqeedo, Dr Christoph Ballin, talks to IBI about his next chapter as co-founder and managing director of new boat brand Tyde.
Despite headwinds, yards power on; How Germany’s boatbuilders are adapting to the end of a booming market, and why they still expect good times ahead
Innovation brings certainty to market; Germany’s equipment manufacturers are doubling down on innovation to meet rapidly evolving consumer needs
The party may be over, but industry mood remains buoyant; Despite rising prices and recruitment challenges, industry optimism appears to be holding
The new bosses of Germany’s two largest series boatyards – HanseYachts and Bavaria Yachtbar – are united in their struggle with supply chains. They share their visions for the respective brands, and insights on how they are adapting to a fast-changing market
The partnership will be officially announced at the upcoming Saint-Malo boat show
Donation from engine builder, employees to assist aid organisations in wake of German Christmas market attack
Milestone marks key achievement under the companies’ exclusive supply deal
Luca Raumland appointed sales & marketing director at German yard
Tihana Tadinac has a proven track record in sales and brand development