IBI 50 years logo variations

IBI is unique. For more than 50 years it has been reporting on the international leisure marine industry – no other business-to-business publication can boast the breadth or depth of its reporting across the global boating scene. With an experienced network of journalists working on the ground in more than 25 key boating markets, supplying content on a daily basis, IBI remains the industry’s most trusted news and intelligence source.

Little wonder IBI is requested by over 11,000 key industry personnel with an estimated pass on readership of 21,000

Often referred to as the marine industry’s ‘bible’, five decades of industry insight has given IBI a unique perspective. Our country reports have become a mainstay for those looking to research emerging markets, or to gain fuller understanding of the markets they operate in. Whether it’s the latest new products, company financials, boat show reviews or equipment sector reports, IBI magazine the website (ibinews.com) and daily newsletter are invaluable resources for anyone involved in the business of boating.

Our premium online subscription service – IBI Plus – offers in-depth market analysis along with an essential archive featuring decades of data and reporting, while IBI’s daily newsletter has long established itself as the indispensable source of breaking news.

The leisure marine business is undergoing rapid change. Innovation has taken centre stage and companies are rising to meet the challenges of an increasingly sophisticated consumer. Knowledge of the marketplace and ensuring your name is front and centre has never been more vital.

Stay informed, stay connected, with IBI!

Ed Slack, Editor, IBI

Ed Slack







Media Information - Print

IBI Magazine operates as a controlled circulation magazine on a purely requested basis. 97.5% of each issue is addressed to individuals by name and title.

An advertisement campaign in IBI promotes your company to key decision-makers in the international leisure marine industry, generating new business from boatbuilders, distributors and trade buyers in 120 countries worldwide.

Print advertising opportunities

Media Information - Digital

IBInews.com provides the world’s leading daily news service for the recreational marine industry - with 12,150 confirmed, request-only subscribers in over 120 countries.

Time-sensitive and flexible, your message is sent straight into the inboxes of key decision makers at boatbuilders, distributors, dealers, designers and equipment manufacturers.

Newsletter ad opportunities

Media Information - Events

IBI co-produces the Boat Builder Awards for Business Achievement with the RAI Amsterdam held in conjunction with the industry's largest annual equipment show - METSTRADE - at a gala event attended by more than 350 of the industry's top influencers. Presented in association with the title sponsor Raymarine for the past 5 years, the Boat Builder Awards are presented in 10 categories, with each category offering high-level sponsor visibility.

IBI also sponsors the US Export Excellence Award, presented at IBEX, to recognise best practice in the realm of export sales by US boatbuilders, marine equipment manufacturers or distributors.

Event opportunities

IBI's Circulation Profile

Circulation Profile_by region

IBI Magazine Features - 2020

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Contact Us

To learn more about opportunities for print advertising in IBI magazine, digital advertising on our website or the IBI Daily News email or event sponsorships, please contact Philip Pereira at philip@ibiplus.co.uk or Philippa Drysdale at philippa@ibiplus.co.uk

Sales Team