USA: Market Reports
USA
Helm: Pinpoint control
Equipment manufacturers display an emphasis on controls in order to make vessel operation more intuitive and familiar for new buyers
USASanitation: All the comforts of home
More sustainable designs with residential aesthetics advance the head equipment segment
USASeating: Fit for a king
Advances in seating reflect a universal desire among consumers for residential luxury everywhere
USAStabilisation: Smooth and steady wins the race
As buyers increasingly demand stabilisation systems, equipment manufacturers work to enhance product performance and bring interceptor tab benefits to a wider range of hulls
USAOverview: Following the path of Epictetus
Against a backdrop of trade upheaval, US equipment manufacturers are focusing on innovation for the win as a new generation of buyers begins to dominate the recreational boat market
USARIBs: Room to grow
Competing on a combination of affordability, performance, versatility and low maintenance, RIB manufacturers look to expand their share of the US boat market
USAUS watersports: To the mainstream
Watersports tow boats have long been a small but important segment of the US boat industry. But now they’re finding more universal appeal
USADay boats: The hot market
From largescale luxury to retro cool, day boats continue to attract new buyers in a market where boat builders need to stand out to capture buyer attention
USASaltwater fishing: All markets, big and small
From offshore to inshore, US boat builders competing in the saltwater fishing segment are investing in product development with an eye to market recovery
USAFreshwater fishing: Steady as it goes
The only boat category to show year-over-year growth through the first quarter of 2025, the freshwater fishing sector remains a cash cow for US boat builders
USAPontoons: The consistency champion
Representing one of every three boats sold in the US, the high volume pontoon boat segment continues to attract new entrants
USAUS boat builders: Managing through the mayhem
Despite tariff turmoil challenging all US businesses with elevated costs and spooked consumers, boat builders push forward with new product and refined strategy aimed at capturing market share in an increasingly volatile market
Companies - USA
NewsMalibu FQ1 “modestly exceeds” management expectations
The US builder has maintained its full-year guidance, expecting net sales to be flat to down by mid-single digits year over year
![Cruisers 38 VTR[1]](https://d1ajyvl96t5n4x.cloudfront.net/Pictures/415x277/7/8/2/56782_cruisers38vtr1_386023.jpg)
NewsCruisers Yachts unveils four new yachts at FLIBS
US boat builder unveils new day yachts, a new 50 Fly and a 50 GLS Coupe with a midship enclosure at world’s largest in-water boat show
NewsLippert Q3 revenue up 13%
Higher revenues, profits on stronger RV OEM and aftermarket performance
People - USA
NewsNorthrop & Johnson expands sales team
Alex Higby has joined the US brokerage as a yacht salesperson, based in San Diego
NewsLeadership change at Volvo Penta North America
Jens Bering, Brock Gavin assume new roles to strengthen marine division operations
NewsLeadership change at Stingray Boats
The US builder has expanded its team to support innovation and growth
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