USA: Market Reports
USA
Decking innovation: New materials deliver greater durability, sustainability, and easy installation
Decking manufacturers continue to deliver advances in durability, sustainability and ease of installation
Yamaha Motor Finance announces partnership with Fluid Motion Boats
$2bn acquisition of Boats Group to finalise in H1
BoatUS partners with Savvy Navvy to enhance boater safety and navigation
Brunswick debuts new Sea Ray at CES
CES – AI expected to drive scale in manufacturing robotics
Mixed outlook for US boat show season
USAFrom galley to kitchen: Residential design and efficiency transform onboard cooking spaces
Innovations in the kitchen bring high-end residential standards to today’s boats
USAPowering the future: Electrical system innovations deliver smarter, cleaner energy afloat
With demand for onboard power increasing exponentially a number of suppliers look to gain share in the electrical equipment sector with new innovations
USANext-generation control systems target younger boaters with intuitive interfaces
Marine manufacturers unveil advanced helm control technologies designed to appeal to modern buyers
USASanitation: All the comforts of home
More sustainable designs with residential aesthetics advance the head equipment segment
USAMarine seating trends shift toward comfort, ergonomics, and shock mitigation
Advances in seating reflect a universal desire among consumers for residential luxury everywhere
USAZipwake Pro, Seakeeper Ride lead US surge in marine stabilisation systems
As buyers increasingly demand stabilisation systems, equipment manufacturers work to enhance product performance and bring interceptor tab benefits to a wider range of hulls
USAHow US boat equipment makers are winning young buyers
Against a backdrop of trade upheaval, US equipment firms are focusing on innovation for the win as a new generation of buyers begins to dominate the recreational boat market
USARIBs: Room to grow
Competing on a combination of affordability, performance, versatility and low maintenance, RIB manufacturers look to expand their share of the US boat market
USAUS watersports: To the mainstream
Watersports tow boats have long been a small but important segment of the US boat industry. But now they’re finding more universal appeal
USADay boats: The hot market
From largescale luxury to retro cool, day boats continue to attract new buyers in a market where boat builders need to stand out to capture buyer attention
USASaltwater fishing: All markets, big and small
From offshore to inshore, US boat builders competing in the saltwater fishing segment are investing in product development with an eye to market recovery
Companies - USA
NewsYamaha Motor Finance announces partnership with Fluid Motion Boats
Yamaha becomes exclusive dealer inventory financier for Ranger Tugs, Cutwater Boats and Solara Boats brands effective February 1
News$2bn acquisition of Boats Group to finalise in H1
The online brokerage acquisition is set to close by mid-2026, sources say
NewsBoatUS partners with Savvy Navvy to enhance boater safety and navigation
The partnership offers BoatUS members discounted access to Savvy Navvy’s intuitive app
People - USA
NewsNew CFO for Patrick Industries
Matthew Filer to succeed Andy Roeder as EVP – finance, CFO and treasurer
NewsScout Boats makes key personnel promotions for 2026
US builder promotes Sherrie Ferguson to VP of human resources, Ashley Richardson to director of human resources, and Courtney Guice to executive vice president
NewsSpringfield Marine announces key leadership promotions
New marketing appointments to drive growth as US seating and equipment supplier builds for future growth
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