Axopar and boat marketing for the next generation

>> 2021-02-03T16:50:00

IMG_5498 (002)

For the Finnish boatbuilder boating is about experience, and the best way to sell that to consumer, is to live that experience. The company’s co-founder Jan-Erik Viitala tells IBI about why you’ll never see images of beautiful people sipping Champagne in its ad campaigns, and why authenticity is key to ...

Axopar is one of a growing number of leisure marine firms re-thinking traditional ‘boating’ marketing techniques. Capturing the imagination of a new legion of boaters is key… and you can’t fake it

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

This is premium content

You must be a subscriber and signed-in to access this content.

IBI Magazine_Website_promo_July

To continue, subscribe to IBI Plus

Benefits include:

  • Breaking industry news as it happens
  • Unlimited access to all IBI Plus Premium content, including:
  • Industry statistics / Market reports / Company insights / In-depth segment reports
  • Our archive of more than 38,000 news items and features
  • Save articles in your personal library under ’My Account’

Subscribe Today to continue reading

to gain access to IBI Plus Premium content.

Alternatively, REGISTER to receive IBI Daily News & Breaking News alerts for free.

Already a subscriber? Sign-in now at the top of this page.