Axopar and boat marketing for the next generation

For the Finnish boatbuilder boating is about experience, and the best way to sell that to consumer, is to live that experience. The company’s co-founder Jan-Erik Viitala tells IBI about why you’ll never see images of beautiful people sipping Champagne in its ad campaigns, and why authenticity is key to ...

Axopar is one of a growing number of leisure marine firms re-thinking traditional ‘boating’ marketing techniques. Capturing the imagination of a new legion of boaters is key… and you can’t fake it

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