Axopar and boat marketing for the next generation

> Subscriber-only2021-02-03T16:50:00

For the Finnish boatbuilder boating is about experience, and the best way to sell that to consumer, is to live that experience. The company’s co-founder Jan-Erik Viitala tells IBI about why you’ll never see images of beautiful people sipping Champagne in its ad campaigns, and why authenticity is key to ...

Axopar is one of a growing number of leisure marine firms re-thinking traditional ‘boating’ marketing techniques. Capturing the imagination of a new legion of boaters is key… and you can’t fake it

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

SUBSCRIBER-ONLY CONTENT

To continue reading, subscribe TODAY!

TRY unlimited access for just £1 / €1 / $1 per week for your first 4 weeks.

Then pay just £35 / €40 / $45 per month thereafter
Offer for new subscribers only
Cancel anytime

Keep reading for just £1 / €1 / $1

_{No commitment, canel anytime*}_{Offer ends 31 April 2024}_{* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.}_{Inclusive of applicable taxes (VAT)}