Axopar and boat marketing for the next generation

IMG_5498 (002)

For the Finnish boatbuilder boating is about experience, and the best way to sell that to consumer, is to live that experience. The company’s co-founder Jan-Erik Viitala tells IBI about why you’ll never see images of beautiful people sipping Champagne in its ad campaigns, and why authenticity is key to ...

Axopar is one of a growing number of leisure marine firms re-thinking traditional ‘boating’ marketing techniques. Capturing the imagination of a new legion of boaters is key… and you can’t fake it

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

This is premium content

You must be a subscriber and signed-in to access this content.

IBI Magazine_Website_promo_July

 

Upgrade your access to ibinews.com

Want to read some premium content, but don’t need unlimited IBI Plus access?

Then go for the IBI Upgrade package which, for the cost of a couple of coffees a week:

  • 20 Premium IBI Plus stories per month
  • IBI Daily News email
  • All non-premium content on offer
  • £20/month or £200/year
  • Payable by credit card

OR subscribe to IBI Plus for even more benefits

  • Breaking industry news as it happens
  • Unlimited access to all IBI Plus Premium content, including:
  • Industry statistics
  • Market reports
  • Company insights
  • In-depth segment reports
  • Our archive of more than 30,000 news items and features
  • Plus manage your password, contact details and save articles under ’My Account’
  • Starting at £375/year with volume discounts for 5 or more users

Get access to IBI Plus Premium content Subscribe Today

Alternatively REGISTER to receive IBI Daily News & Breaking News alerts for free.

Already a subscriber? Sign-in now at the top of this page.