Axopar and boat marketing for the next generation

> Subscriber-only2021-02-03T16:50:00

For the Finnish boatbuilder boating is about experience, and the best way to sell that to consumer, is to live that experience. The company’s co-founder Jan-Erik Viitala tells IBI about why you’ll never see images of beautiful people sipping Champagne in its ad campaigns, and why authenticity is key to ...

Axopar is one of a growing number of leisure marine firms re-thinking traditional ‘boating’ marketing techniques. Capturing the imagination of a new legion of boaters is key… and you can’t fake it

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

SUBSCRIBER-ONLY CONTENT

To continue reading, subscribe TODAY!

Gain instant unlimited access to all IBI Plus subscriber content.

TRIAL Subscriptions start from just £4 / €4 / $4 for your first month
Access to global report, insights and news at your fingertips
100% Money back guarantee - Cancel anytime

UNLOCK ARTICLE & KEEP READING – START YOUR TRIAL SUBSCRIPTION

_{No commitment, cancel anytime*}_{Offer ends 31 August 2024}_{* Cancel anytime during first 4 weeks after initial payment and no further payments will be taken.}_{Inclusive of applicable taxes (VAT)}