Invincible targeting ‘market-specific’ product to float export sales

1.Invincible 33' Cat Running1

In markets with sophisticated, knowledgeable boaters, the challenge is differentiation

Invincible Boats launched a bold international expansion plan two years ago, just in time to be thwarted by the coronavirus pandemic; but despite the dearth of travel, boat shows and sea trial events, the US builder is making inroads by targeting specific models to specific markets and offering warranty exclusives that other American builders cannot.

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

 
Subscribe to IBI Plus
Subscribe to unlock this article

Keep reading for
£1 a week

Subscribe to IBI Plus


Subscribe today for just £1
and enjoy unlimited access to
every article and story at ibinews.com and in the daily newsletter


With IBI Plus, you’ll enjoy:

  • +Unrestricted access to all subscriber-only content
  • +Explore 50,000+ archived articles and stories
  • +Tap into 50+ years of global boating insight
  • +Access exclusive market and company data to find out where your business stands
  • +Read sector and country reports across established and emerging markets

SUBSCRIBE Just £1 a week

There’s no commitment, you can cancel any time.

Already a subscriber? Log in