Invincible targeting ‘market-specific’ product to float export sales

> Subscriber-only, By Tony Esposito2021-11-08T16:02:00

In markets with sophisticated, knowledgeable boaters, the challenge is differentiation

Invincible Boats launched a bold international expansion plan two years ago, just in time to be thwarted by the coronavirus pandemic; but despite the dearth of travel, boat shows and sea trial events, the US builder is making inroads by targeting specific models to specific markets and offering warranty exclusives that other American builders cannot.

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