In markets with sophisticated, knowledgeable boaters, the challenge is differentiation
Invincible Boats launched a bold international expansion plan two years ago, just in time to be thwarted by the coronavirus pandemic; but despite the dearth of travel, boat shows and sea trial events, the US builder is making inroads by targeting specific models to specific markets and offering warranty exclusives that other American builders cannot.
To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.
You must be a subscriber and signed-in to access this content.
Benefits include:
to gain access to IBI Plus Premium content.
Alternatively, REGISTER to receive IBI Daily News & Breaking News alerts for free.
Already a subscriber? Sign-in now at the top of this page.