Swedish equipment firm splits the business and forms wholesale division called Nautec

Watski AB, a Swedish company owned by Denmark’s Fritz Schur Group and one of the leading distributors of boating equipment in the country, has split the business and formed a new wholesale unit called Nautec. Watski is active on the Scandinavian and German markets.

Watski has been a strong brand of boating equipment since the 1960s. It’s a typical wholesaler working in cooperation with shops that are branded with Watski parts. In recent years, Watski developed its e-commerce platform with distribution directly to end users, through mail or via dealers.

The change means the e-commerce business will retain the Watski name while the wholesale business will trade under the Nautec name.

Ever since the Fritz Schur Group took ownership of Watski, both development and management of the business has been the main focus. Several business units within the company have been revised and developed to match growing competition.

In a press release Watski says that the old model of wholesale business needed a development. Today it’s more about being a wholesale partner for daily business with the right things in stock at the right price.

“This makes it possible to split from the brand Watski. The B2C part will be a stand-alone part in the Fritz Schur Group and will be an e-commerce company under the Watski brand,” says Peter Schmidt Helbirk, Watski CEO.

“By totally focusing on the wholesale business we will not have conflicts of interests with suppliers or dealers and we can become the Nordic countries’ strongest marine wholesaler, which will strengthen our position on the market.”