The city of Amsterdam intends to become a premier superyacht destination and has identified six locations for building, mooring, maintaining and refitting yachts of 30m and up near the canal-laced heart of the Dutch capital.

Driving the initiative is industry data showing the emergence of a new, more adventurous generation of superyacht owners that has little desire to lie idle in Mediterranean or Caribbean waters.

“New owners want something more adventurous. We have the ambition to become a superyacht destination,” says Port of Amsterdam commercial manager Alma Prins. Her group has allied itself with the HISWA Holland Yachting Group, the trade lobby of three dozen Dutch superyacht builders and their suppliers, to put Amsterdam on the superyacht map.

She said the Port of Amsterdam has identified three locations – Amsterdam Marina, the Maritime Museum and the cruise terminal – that can accommodate yachts of up to 70m or more. Additionally, three other sites can be transformed into mooring, maintenance and tender locations.

The city of Amsterdam, which wholly-owns the port authority, stands ready to provide financial incentives for companies to set up shop in the Dutch capital. Next year, custom builder Feadship will open a fourth yard, in Amsterdam. Prins said “two or three other Dutch yards” have expressed an interest in a Port of Amsterdam location.

Developing Amsterdam as a superyacht hub is part of a larger initiative by HHYG to lure superyachts away from the crowded Mediterranean. HHYG export director Jeroen Sirag says his group will promote a European route past cities on the coasts of Germany, Denmark, Norway and back down west of Ireland and Britain.

He said for superyacht owners Amsterdam promises to be a “perfectly placed city in terms of geography as well as refit facilities.” The city offers entertainment for crew, easy connections through Amsterdam Schiphol Airport, and a dense web of yards and suppliers, he added.