Three companies team up to build Nordic group for boat equipment

After working together under the same ownership since July 2017, Sweden’s Hjertmans and Norway’s NMS (Maritim) have joined forces with Sweden’s Byggplast (SeaSea). The goal is to conduct an even wider Nordic consolidation focusing on profitability.

All three companies are well-known in their markets and will continue to operate independently under their respective brands. All employees have been retained.

The consolidation is based on Hjertmans acquiring Byggplast and its subsidiaries Båtaccenten in Stockholm, Sweden and Byggplast in Norway. The shareholders of Byggplast, B Berner Consulting, will be paid with shares in the consolidated group. Swedish-based BiJaKa AB will continue as the majority shareholder of the group.

The consolidated group will offer full market coverage and be represented as a wholesaler and retailer of boat equipment in both Sweden and Norway. With a total of two wholesale concepts, three retail web shops, 25 owned stores and about 25 franchise/partner stores, the new group will have revenues of around SEK 650m with good profitability.

“We are happy to take a big step forward in our ambition to be the best partner for our customers and suppliers in Northern Europe,” says Joakim Berner, managing director of Byggplast (SeaSea) in Sweden. “We truly believe that the new setup will amplify our growth in both the professional and consumer markets. We are very proud to have ownership in this successful company.”

Stefan Järudd, managing director of Hjertmans in Sweden, says: “Hjertmans are very happy to get Byggplast (SeaSea) incorporated in our already strong group. This will make us a real force in the Nordic marine equipment market.”

“We are really looking forward to cooperating with Byggplast (SeaSea), who already are major players in the Nordic market,” adds Andreas Nilsen, managing director of NMS (Maritim) in Norway. “I know we can learn from each other, and strengthen the companies and the group even more.”