US equipment firm makes several key appointments

The IMTRA executive team. Chip Farnham, Peter Kilgore, Colby Chevalier, Scott Stevens, Eric Braitmayer, Lisa Nolet, Jeff Vancura, Derek Stern, Alex Larsen and Larry Lake

IMTRA’s new executive team. L-R: Chip Farnham, Peter Kilgore, Colby Chevalier, Scott Stevens, Eric Braitmayer, Lisa Nolet, Jeff Vancura, Derek Stern, Alex Larsen and Larry Lake

IMTRA, the US manufacturer and importer of marine products, has restructured its key management team with immediate effect.

Colby Chevalier has been appointed director of product management, and Tom Orr has been hired to fill his position as lighting product manager.

IMTRA’s long-time office manager, Lisa Nolet, has been added to the leadership team as director of customer service.

Derek Stern has been promoted to director of sourcing/operations.

Longtime IMTRA employees Scott Stevens and Larry Lake have also been added to the leadership team with their focus on production and warehouse operations.

The company has also hired Alex Sykes as commercial product manager, Joe Pimenta as buyer, and Joe Mediate as consumer sales manager for IMTRA’s sister company, Maximum Weather Instruments, to help continue IMTRA’s growth trajectory.

“The development of the leadership team prepares IMTRA for the future,” said Eric Braitmayer, president and CEO of IMTRA. “We are lucky to have an established and seasoned senior management team.

“Chip [Farnham], Alex [Larsen], Jeff [Vancura] and Peter [Kilgore] continue to join me in leading our overall operations. This was the right time to start giving our future leaders greater responsibility over our forward-looking strategic initiatives.”

Based in New Bedford, Massachusetts, IMTRA is an importer and manufacturer of high-quality marine products, advanced LED solutions and integrated marine systems, as well as a key supplier to the OEM and aftermarket. The company represents brands such as Side-Power, Lumishore, Lofrans, Muir, Exalto, Zipwake, Besenzoni, Roca and more.

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