Chairman Gordon Hui talks to IBI about the builder’s success in the region

Despite the general downturn in the Chinese yachting sector, the overall Asian market has remained steady, claims Gordon Hui, chairman of Hong Kong-based Sunseeker Asia.

“Despite the market going up and down, especially with China’s situation and Hong Kong’s lack of mooring spaces, we’ve achieved sales of 25 Sunseekers for Asia 2018/19 so far,” Hui told IBI. “And although the China market has been at a standstill, nine of those 25 owners are from China.”

In June, Sunseeker Asia appointed a new dealer for Singapore and Cambodia – Sunseeker Singapore. Led by chairman Martin Chen and based at ONE°15 Marina in Sentosa Cove, the company will take delivery of a Sunseeker Yacht 95, two Yacht 76s, a Manhattan 66 and a Manhattan 52 later this year.

“South East Asia has so many untapped stunning islands and beaches, perfect for these new Sunseeker owners,” Hui explains. “The new SE Asia distributor has a service team set up to look after these five new Sunseekers with possibly another 95 to confirm.”

Hui told IBI that all five yachts are destined for locations such as Singapore’s ONE°15 Marina, Malaysia and Sihanoukeville in Cambodia, although the 95 Yacht will cruise South East Asia and Taiwan too. Sunseeker Asia will be working with them closely on new marketing and warranty service.

Other new distributors for Sunseeker include Korea Hyundai. “Korea and Japan have seen some activity, including eight Sunseekers for Japan and Korea – a Yacht 86, five Manhattan 52s, a San Remo and one Manhattan 65,” says Hui. “The four Japan Sunseekers were sold by Sunseeker Asia ourselves.”

Meanwhile, business at Sunseeker Thailand remains stable, Hui adds, with four new Sunseekers – a Manhattan 66, a Sport Yacht 74 and two Yacht 76s – destined for Phuket and Pattaya.

In the Philippines, new distributor HYS Philippines has also received two new Sunseekers –  a Yacht 76 and a Yacht 95, both of which are based in Subic, northwest of the capital Manila.