Forecasting strong growth in the Asian superyacht market, Benetti outlined its growth strategy today at the Singapore Yacht Show. The Italian superyacht builder said it plans to open new offices in Hong Kong and has hired a new executive team to handle its business in Asia.
Luigi Adamo was named as Benetti Asia’s general manager. Other appointments include Alberto Giannerini as service manager and Natalie Ye as marketing manager. Benetti opened a new service office this month in the Gold Coast Marina in Hong Kong. The company said that the new team will help develop its presence in the Far East and ACAP markets, with a focus on reinforcing relationships with owners and their representatives.
“The first actions I wanted to undertake were directed towards increased attention to our brokers’ regional network,” said Adamo in the statement. “It is fundamental to keep them up to date on our products, improving the definition of the brand. Further important steps were to nominate a new head of Service for the Hong Kong office, and the new opening of the Service Office in the Gold Coast Marina. This way, with our strong local presence, we will be able to serve our clients throughout 360°.”
Benetti said it has sold “390 meters of superyachts” to clients in Asia over the last five years. The company said that contracts for a custom 60m and custom 72m are now “at an advanced stage” and should be signed sometime this year. Benetti is currently building a 63m that has been specifically designed for the Asian market. Recent deliveries include a 55m for a young owner in Singapore, and a 40m and 56m for Chinese owners.