Azimut named ‘Best Innovative Yacht Brand’ in China

Italy’s Azimut Yachts has picked up two important awards at the Best of the Best Awards 2025, presented by the Hurun Research Institute based on the results of the Hurun Chinese Luxury Consumer Survey.

Every year the Hurun Research Institute, an authoritative research centre linked to the Chinese business and lifestyle magazine of the same name, analyses the preferences of high-net-worth individuals (HNWIs) in China through a survey conducted on a panel of 750 HNWIs, with an average wealth of CNY 47.5m (US$6.5m) and an investable wealth of CNY 12m (US$1.6m). Among them, 32 are UHNWIs, exceeding CNY 100m (US$14m) in wealth.

During the awards ceremony in Shanghai, Azimut was named ‘Best Innovative Yacht Brand’. This title, already given to Azimut in a previous edition of the award, celebrates the shipyard’s unending search for cutting-edge solutions to offer a unique experience to its owners.

The Seadeck 7 also received the ‘Luxury Hybrid Yacht Best New Arrival’ award, underlining the revolutionary impact of this model on the market. As the first production yacht to integrate a hybrid-electric system with Volvo Penta IPS propulsion, the Seadeck 7 allows a reduction in CO₂ emissions of up to 40% in an average year of use, offering a concrete alternative for an owner attentive to sustainability without compromising comfort and performance.

With this double success at the Best of the Best Awards 2025, Azimut confirms its role as a reference in luxury yachting and strengthens its presence in China, where, since 2006, it has delivered around 200 boats to local owners.