The Sea Tow Foundation has awarded National Boating Industry Safety awards to two Brunswick brands, recognising the companies for their commitment to safety and sustainability.
Judges selected Sea Ray for its social media campaign to share safety tips, information and messaging with more than 210,000 followers and over 260,000 e-mail contacts during the so-called “boating holidays” in the US, Memorial Day (May), Independence Day (July) and Labor Day (September).
Freedom Boat Club (FBC) was recognised for adopting a national, network-wide ‘Sober Skipper’ program which calls on FBC staff to work one-on-one with club members in designating both a ‘sober skipper’ and an official lookout/observer, and to review important safety messaging prior to boat departure.
“We take safety very seriously and that is a requirement for our members, our employees and anyone that is involved with Freedom Boat Club,” said John Giglio, Freedom Boat Club president. “For 30 years we have been promoting safety on the water from sober driving to wearing the proper sunscreen and safety equipment.”
The goal of the National Boating Industry Safety Awards program is to recognise and celebrate the top for-profit boating industry companies commitment and efforts at promoting boating safety initiatives within the US, in one of four segments of the recreational marine marketplace: Marine Retailer, Marine Manufacturer, Marine Media or Marine Marketing and Outreach.