Mississippi-based maker of bay, deck and centre-console boats only entered the export market in 2018
The National Marine Manufacturers Association’s (NMMA) latest Global Star for Exporting recipient is NauticStar Boats.
The Mississippi-based maker of bay, deck and centre-console boats is what NMMA is calling a “new-to-export” company, having only entered the export market in 2018 following its acquisition by MasterCraft Boats for some US$79m.
According to the NMMA, “NauticStar attributes its early international sales success to its focus on building sustainable business relationships, thereby engaging the most viable dealer partners.”
This was achieved in part through the hiring of a new international sales director shortly after the acquisition and “in just under a year, NauticStar has sold boats to multiple new countries, including Australia and Mexico, two of our industry’s top export markets.”
Companies receiving the Global Star from NMMA “exemplify export success in recreational boating and possess an understanding about why exporting is critical to the long-term success of their company.”
The trade association has recognised a half-dozen companies thus far in 2019 who have excelled in the export game.
“They get it. They understand that exporting is really important to their bottom line,” said Julie Balzano, Sr Director, Export & Workforce Development, in a promotional video about the program.
NMMA offers a host of services and assistance to boating manufacturers who are looking to enter or expand their presence in the export arena.