Bertram Yacht said it plans to move production from its historic Miami factory to the former Sea Ray facility on Merritt Island in Brevard County, Florida. The Ferretti brand said several years ago that it plans to sell the Miami facility and produce Bertrams elsewhere.
Bertram President Alton Herndon will make the announcement today at a three-hour event on Merritt Island. The company is expected to hire 221 workers, including many former Sea Ray workers.
Bertram predicts to build 15 to 25 sportfishing vessels per year ranging from 50 to 80 feet, according to FloridaToday.com. The first boat at the facility is expected to be completed by year's end.
“Many of our customers don’t want to go the showroom and buy one. What they want is not in the showroom,” Herndon told the website from the facility at Merritt Island. “They want to come to the manufacturing facility and watch it being built. They make several visits.”
Bertram looked all over the southeast for a new facility before purchasing the Sea Ray Yachts factory. “We looked at over 30 plant sites,” Herndon said. “This proved to be the best of the best.”