Brunswick Boats opens Integrated Manufacturing Center

With excess capacity freed-up from the discontinuation of certain Sea Ray and Boston Whaler commercial models, Brunswick Corp has announced its Merritt Island, Florida facility is being transitioned to an Integrated Manufacturing Center (IMC) that will support “growth and development” for several Brunswick Boat Group brands.

Staffed by approximately 130 people, the IMC will support scale-up for certain high-demand boat models as well as produce parts, assemblies and other components for other Brunswick Boat Group brands and facilities.

“Utilising this well-established facility is a clear advantage, and centralising these operations expands our vertical integration capability and is very efficient from a capital perspective,” said Huw Bower, Brunswick Boat Group president, in a company statement. “Having a facility of this scale with an experienced workforce and a demonstrated commitment to quality and craftsmanship is the fastest and most effective way for our company to provide for the incremental capacity needed for our business, which also enables us to centralise certain operations to take advantage of economies of scale.”

The IMC plan is similar to Brunswick’s creation of a Fiberglass Boat Technology Center at its Edgewater, Florida Boston Whaler facility, which is scheduled to open later this year.