Boating needs better pricing transparency, other automotive-like standards

> , by Tony Esposito2021-06-16T13:52:00

OneWater Marine web pic

The issue, says OneWater’s David Witty, is confusion among boat buyers

As boats begin adopting automotive-derived digital connective technology – like remote system control and autopilot features – some dealers believe boating could benefit from other auto industry practices, starting with pricing transparency.

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