JL Audio is to assume responsibility for the sales, support, marketing and future product development of Clarion-branded marine audio products in the US and Canada
JL Audio is to assume responsibility for the sales, support, marketing and future product development of Clarion-branded marine audio products in the US and Canada under an exclusive, long-term agreement announced jointly by both companies.
The agreement is effective 1 October, and will add the key international markets of Mexico, Australia, New Zealand and select Caribbean, Central and South American markets.
“Clarion entered the marine audio market in the early 1990s with purpose-built high-performance products, and quickly achieved a lasting leadership position in brand recognition and sales,” Chris Honma, president of Clarion Corporation of America, said in a company statement.
“Given JL Audio’s commitment to cultivating and marketing top quality audio products in the marine market, we expect this licensing agreement to generate a great deal of synergy in servicing our existing OEM and retail customers, while providing our brand the ability to extend its presence in the marine markets.”
Over the last 15 years, JL Audio has developed a strong reputation in the marine market around the world. In the joint statement, the two companies tout shared common values of quality, performance, reliability and customer service.
“Our team is ready, willing and able to accept the stewardship of the Clarion brand for the markets covered by the agreement, and we are very excited about the scope of the opportunity this presents,” stated Andy Oxenhorn, president of JL Audio.
“Clarion’s brand strength, product offerings and reputation for quality will help us deliver even more value to our OEM and retail marine customers.”
No terms of the agreement were disclosed.