Whittley Marine’s new site expands the company’s R&D and tooling areas while increasing manufacturing capacity

Australian boatbuilder Whittley Marine and its retail division Whittley Victoria Sales have a new home in a purpose-built manufacturing and retail facility located just north of Melbourne.

“2018 has been a strong year for the Whittley Company. In a tough market for new boat sales, we have increased our sales of new boat packages. The new facility was an essential move to ensure that the business continues to prosper,” said Genevieve Whittley in a statement. “The new facility enables Whittley Marine to adopt industry best manufacturing processes, offer new R&D tooling facilities as well as an automotive standard sales showroom. These key and exciting changes roll out into the market in 2019, ensuring our position as a market leader in fibreglass boat building can continue.”

The company asserts the manufacturing facility offers “the most advanced, modern and lean fibreglass trailer boat manufacturing facility in the country,” and according to Whittley, “the new showroom and sales area was modelled on the high standards of automotive industry dealerships. It sets a new benchmark for new boat sales in the state, offering a unique opportunity where potential customers can come in to review our full range of boats undercover, whilst also seeing the manufacturing process of how a new boat is built.”

The new site also expands the company’s R&D and tooling areas while increasing manufacturing capacity. The 69-year-old company produces 15 different models on 12 hull platforms, with all key areas of the business now conducted at the single location.

“We are an Australian family, building boats here in Victoria for our unique and tough boating conditions for Australian families. The company is proud of its manufacturing heritage and this move ensures a stronger manufacturing business and one that is both committed to growth but also sustainability into the future, implementing best practices across the complete manufacturing process,” Whittley concluded.

A grand opening is scheduled for May and the company plans “additional new model announcements” set for release during the Melbourne Boat Show from June 13-16.