Details of the first product will be announced in October

Finland’s Axopar Boats and Jobe Sports of the Netherlands have announced an exclusive collaboration that will see the two companies create the “best watersports experience for the consumer, and something truly unique for global markets.” Further details will be announced in October.

“We see our customers searching to broaden their experiences on the water, seeking excitement and new adventures, which excites us to push boundaries and develop new fresh ideas for our customers, to surprise and disrupt this traditional market,” says Axopar co-founder Jan-Erik Viitala. “We are excited to soon release the results of our unique collaboration with Jobe Sports.”

Jos Broekmeulen, owner of Jobe Sports, says: “This collaboration is amazing as we got to work with a brand which shares our company values. Our team from Jobe and the Axopar team are likeminded and we get to work collectively on getting more people on the water together. Creating the best watersport experience out there for everyone to enjoy. Which is exciting for the whole team!”

Axopar is a Finnish brand of premium range, award-winning motorboats. Jobe is a watersports brand and manufacturer of products used for wakeboarding, boating and standup paddleboarding. 

The two companies will reveal their “joint secret” this autumn, including full details about the outcome of the collaboration.