Seven products recognised by judges for design and innovation
Seven products manufactured by BRP have been recognised by the prestigious Red Dot Design Awards, including its new Sea-Doo RXT-X and Sea-Doo Fish Pro personal watercraft (PWC).
“Receiving these awards is always an honour,” said Denys Lapointe, Senior Vice-President, Design, Innovation and Creative Services. “They represent all teams’ hard work, the attention to our customers, and BRP’s passion and expertise. This recognition demonstrates BRP’s thirst for innovation, and its success as a pioneer in the industry.”
The Red Dot product design awards focus on the design quality and innovation potential of the products submitted. The laureates of these awards are cutting-edge products that set trends and pave the way for the future. Red Dot’s panel of approximately 40 experts carefully evaluates them to choose those that merit the distinction.
BRP is routinely recognised by Red Dot, having set a record with 15 design awards in 2018.
The Sea-Doo Fish Pro – the first PWC factory-designed and outfitted for fishing – was also recognised at the Miami International Boat Show with an Innovation Award.