BRP mirrors automotive process to drive future product

BRP James Heintz

The Canadian builder’s fleet is made from high speed, low form aluminium

Boating has mirrored automotive styling for decades, but as the helm and other interior spaces take on a more automotive feel – in both technology, and ergonomic design – at least one boatbuilder is adopting automotive production and product strategies to carry it into the next decade and beyond.

 
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