PWC and boat manufacturer, BRP, announced its Marine Group will build a new production facility in Mexico dedicated to boat manufacturing

Canada-based BRP, says it will begin the construction of an additional boat manufacturing plant in Chihuahua City, Mexico, describing it as a major milestone in the Company’s Marine strategy.

The company expects the production facility represent a capital investment of CA$220M, creating up to 1,300 jobs in addition to the 2,500 current roles in the Marine Group. Production is planned to start early 2025, with the intent of optimising the Company’s global manufacturing footprint for the Manitou pontoons and the Alumacraft boats, and will complement the Marine Group’s existing boat production facilities located in Lansing, Michigan, St. Peter, Minnesota, Sturtevant, Wisconsin, Spruce Pine, North Carolina, and Coomera, Queensland, Australia.

Manitou's Max platform

Manitou’s Max platform

BRP’s Manitou Explore won an NMMA Innovation award in Minneapolis this week and also earned the top prize in the ’Innovative On-Board Design Solution’ category for its Max Deck at the 2022 Boat Builders Award, organised by IBI and METSTRADE in November. 

”With this construction, BRP intends to increase its manufacturing capacity and capabilities to meet demand for its Marine products and fuel the growth of the business,” said today’s statement.  Karim Donnez, Marine Group President at BRP further explained the move.  “In light of our recent product launches that are revolutionizing the boating experience, including the industry award-winning Manitou pontoon, we want to position the business for success to meet consumer demand for our products, be more efficient, and drive market share gains.”  Donnez cited steady growth in the Marine category making additional capacity necessary to the company’s Marine business strategy for 2025.

BRP has been manufacturing in Mexico since 2001 and steadily increasing its footprint in the country, with two plants in Juárez where Can-Am off-road vehicles are produced, and a third facility In Querétaro where Sea-Doo watercraft are assembled.

BRP at a glance

  • In addition to its marine portfolio Canada-based BRP produces a wide portfolio of powersports products and propulsion systems including on-road and off-road vehicles, and snowmobiles
  • Marine brands include Sea-Doo watercraft and pontoons, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems.
  • In 2021, BRP posted international sales of CA$7.6 billion from over 120 countries, with a global workforce numbering nearly 20,000.

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