Brunswick claims sales, share records at FLIBS

Amidst the introduction of three new boat models, Brunswick Corp says it set new sales and share records during the Ft Lauderdale International Boat Show (FLIBS).

The company’s Sea Ray brand, which introduced its new 320 Sundancer Coupe, boasted an 80% increase in sales at the show over 2018, which it suggests validates its recent “reinvention strategy”, which saw a refocus on the under 40ft sport boat and cruiser product portfolio.

Boston Whaler, which introduced the 405 and 325 Conquest models, reported increased show sales on boats 33ft and above, as well as, significant year-over-year sales growth in September and October.

In a statement, Brunswick said the 405 Conquest is already sold out for the 2020 model year, but a company spokesman told IBI it will not release specific numbers.

Mercury Marine had more engines on display at FLIBS than any other manufacturer, including – for the first time – more than half of the engines in the on-water portion of the show.

“The tremendous success we had this year at the Ft Lauderdale show is a great confidence builder for the 2020 season,” according to Dave Foulkes, Brunswick’s CEO. “Sea Ray and Boston Whaler continue to execute on their strategic initiatives, resulting in outstanding new products with leading-edge technology, along with increased sales and brand recognition around the world. Mercury continues to gain market share with its industry-leading high-horsepower outboards and commitment to creating a unique ecosystem of innovation,” he said in the statement.