To better service its European marine and RV customer base, Canada-based Caframo has launched Caframo Europe BV. Jodi McMullen, strategic account manager, international, made the announcement.

Based in the Netherlands, Caframo Europe BV is now the importer of Caframo products. Customers order directly from them as a domestic business partner. This eliminates the administrative overhead associated with importing goods into Europe.

For much of the ordering process, European customers will see only a more efficient and faster process. Fulfillment is from the same warehouse. Contacts remain unchanged, with the addition of a Caframo Europe BV associate. The transition is expected to be completed by early March.

“Caframo is on a strong growth trajectory and looking towards the future with this new venture,” said McMullen. “Our efforts expanding into Australia have proven to be highly successful; we’re confident we can replicate this achievement in Europe.”

Founded in 1955, Caframo designs and manufactures a wide range of AC fans, heaters, defoggers, air circulators, lighting and specialty products for marine, RV and home. Last spring, it debuted its new all-encompassing SEEKR by Caframo brand to appeal to new markets.