Australia is a target market to grow charter participation in the regatta
Cape Panwa Hotel Phuket Raceweek organisers are looking to expand overseas and grow international participation in the regatta over the next five years. With international promotions, a series of road trips to key markets and Phuket’s growing appeal as a world-class sailing destination, organisers are confident in growing the regatta’s international footprint and attracting more charterers for the 2019 event and beyond.
“We have seen a steady increase in the number of charterers competing in the regatta in recent years and this is an area we want to grow further. Australia is an exciting market with a high population of sailors and a strong awareness of Phuket already. This is a market we are investing in for the future growth of the regatta,” said Byron Jones, managing director of organisers Media Business Services Co. Ltd.
“We went to Australia and visited a number of Australian yacht clubs last year. While promoting Phuket Raceweek we were also promoting sailing in Phuket, and the response we had was overwhelming. We were welcomed with open arms wherever we went and it was very encouraging to learn how many Australian sailors already knew of Cape Panwa Hotel Phuket Raceweek. It can be a costly exercise for an international crew to fly to Phuket, charter a boat, rent accommodation and compete, but the interest is there and the numbers are growing, and since our trip we have received new entries from Australia which is a great start.”
The 16th edition of Cape Pawna Hotel Phuket Raceweek will take place July 17-21, 2019, headquartered at the five-star Cape Panwa Hotel on the island’s southeast coast. Entries are being received from sailors around the world and highlights of just some of the boats entered in the monohull classes include the TP52 Team Hollywood, two Sydney 40s (East Marine Emagine and Aquari), Farrgo Express and Phoenix, while in the Cruising class Kantus Bride, Chinon – a new entry from Australia – Lady Bubbly and BeauX Esprits have already entered.
Known for its large multihull fleet, organisers expect to split the entries into three classes this year; Firefly 850 Sports One Design, Multihull Racing and Corsair Pulse 600s. Currently entries have been received in all classes and four locally-based Corsair Pulse 600s have been chartered by overseas crews.