Web-based marine management program now used by more than 1,100 dealers and 23 boat brands

DealersCircle Inc, a web-based marine industry provider that links the manufacturer, dealer and customer together with its state-of-the-art software application, has added Cobalt Boats to its growing roster.

Cobalt, a division of Malibu Boats, makes luxury family day boats at a facility in Neodesha, Kansas.

“We’re proud to have onboarded Cobalt and its dealer network into our growing network of trusted users,” says DealersCircle president Scott Davis. “Our proprietary software application has become a mainstay in the marine industry helping support numerous brands for 15 years.

The DealersCircle system allows marine manufacturers and their dealers to simplify boat orders and control inventory, conduct sales, track prospects and customers, and produce customised reports. It also allows them to automate warranty and parts submission, tracking, and approvals with a web-based application.

DealersCircle now represents more than 1,100 dealers and 23 boat brands in the marine industry.