The news this week that BRP Inc. has elected to exit the outboard engine business and discontinue building product under its Evinrude nameplate closed the book on a brand that helped drive boating into the modern era.
Ole Evinrude invented the gasoline-powered outboard engine, and over the years the brand bearing his name brought numerous technological innovations to market. But as Sony learned with its Betamax VCRs, sometimes technology alone just isn’t enough
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