NZ lighting specialist expands US presence

New Zealand-based Hella Marine has chosen SGL Sales & Marketing LLP to represent its high-performance LED boat lighting used by OEM boatbuilders and retail customers throughout the US Midwest. The company has also expanded the territory of existing rep group Pac-West Marketing due to the retirement of Scott Morrison of Morrison Marketing.

“We’re pleased to partner with SGL,” says Gary Stidham, Hella’s USA/Canada sales manager. “Michael Douglass, Marty Scott and their team have a thorough technical understanding of our products and solid, longstanding relationships with their customers. We look forward to a very successful relationship.”

Further expanding its sales and marketing efforts, Hella Marine has also redefined rep group Pac-West’s territory to include the Pacific Northwest. “Jess Nelson and his team were the obvious choice for this move,” says Stidham. “With Glen Wight taking the lead and their existing relationships, it was a simple and smooth transition.”

Hella Marine makes a wide range of high-performance LED interior, exterior and navigation lamps, as well as the new Apelo series of underwater lights. The company is based in Auckland, New Zealand.