IBI speaks with Beneteau CEO Jérôme de Metz

IBI’s Ed Slack speaks with Jérôme de Metz, Chairman and CEO of the world’s second largest boatbuilder and global leader in sailboats, Groupe Beneteau about the company’s new strategic plans which includes a trimmed down brand porfolio, rationalisation of production capacity and further expansion of services and digital capabilities.

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