German oil and additives specialist looks to establish itself as leading brand in Iberian Peninsula
Liqui Moly’s Marine range continues to expand and is now available through Imnasa, one of the leading Iberian distributors of nautical products.
“Liqui Moly is betting heavily in its constantly growing Marine line and where, along with the other ranges, there is a strong investment. We combine high quality products and technical, commercial and marketing strength with Imnasa, a partner with great know-how and strong market dynamics”, explains Matthias Bleicher, managing director of Liqui Moly Iberia. He adds: “We are very demanding about our brand and it is only possible to do a good job when our partners wear the shirt and work our products in a daily basis.”
Marc Frélaut, commercial director of Imnasa, said: “We want to establish Liqui Moly as the leading brand in the nautical sector in the Iberian Peninsula”. For Imnasa, which has been distributing nautical products for over 50 years, this partnership with Liqui Moly represents “making available a complete range of lubricants widely recognized in the market. The wide range and German production are also additional guarantees of the quality we want to offer our customers”, from the shipyard to the workshop.
Matthias Bleicher added: “There is a lot of potential for the Liqui Moly Marine line, because we have products for all kinds of uses, from lubricants to innovative additives as well as very effective products for the protection and conservation of all kinds of boats”.
LIQUI MOLY researches, develops, tests and produces all its products in Germany with a complete range for Marine market. The German company has products for all seasons of the year, even in the low seasons, when maintenance, repair and maintenance of the vessels are carried out. Liqui Moly’s catalogue features engine oils, transmission oils, greases, sprays, waxes, cleaning products, preservatives and additives.
Imnasa is a family-owned company specializing in the distribution of nautical accessories and is dedicated exclusively to the B2B business, representing some of the best brands in the nautical world. It has its own logistics platform of over 15,000 m2, with a portfolio and stock which it claims is the largest in Europe, with a 24-hour delivery service.