Insight | Why boat clubs are good news for OEMs

Freedom 03

Subscription-based boat clubs allow members to try a wide range of models across several nations, without the cost or geographical restraints of actual ownership. But why is the concept so useful for OEMs? IBI asked the president of Brunswick’s Freedom Boat Club

This is premium content

You must be a subscriber and signed-in to access this content.

IBI Magazine_Website_promo_July

To continue, subscribe to IBI Plus

Benefits include:

  • Breaking industry news as it happens
  • Unlimited access to all IBI Plus Premium content, including:
  • Industry statistics / Market reports / Company insights / In-depth segment reports
  • Our archive of more than 38,000 news items and features
  • Save articles in your personal library under ’My Account’

to gain access to IBI Plus Premium content.

Alternatively, REGISTER to receive IBI Daily News & Breaking News alerts for free.

Already a subscriber? Sign-in now at the top of this page.