A new Marquis 42 will be introduced at FLIBS, followed by 50ft and 60ft models
With the sale of its Larson boat brand to Polaris and the first Lexus-branded yacht due this autumn, Marquis Yachts has announced a strategic reorganisation focused exclusively on the luxury yacht market.
“Based upon years of successfully building European-styled boats, and our recent partnership with Lexus Yachts, our company is in an excellent position to capitalise on the growing worldwide market for luxury sport yachts,” said Rob Parmentier, Marquis president and CEO, in a statement.
While continuing to expand the Carver Yacht line (a new 46 Carver Command Bridge is on the drawing board scheduled to appear in early 2020), the company announced in July that the entire Marquis sport yacht line is being redesigned and reintroduced.
To that end, a new Marquis 42 will be introduced at the 2019 Fort Lauderdale International Boat Show (FLIBS) to be followed by 50ft and 60ft models currently in the planning stage.
The company will continue its partnership with Lexus, the luxury automaker, and will introduce its first production Lexus luxury yacht in the autumn of 2019.
With the sale of the Larson brand, “we will now be able to concentrate the efforts of all its skilled employees and resources to these three brands which best fit the evolving global marine market,” says the company. “The expected result is increased market share and profitability.”
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