The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio

MCBC Holdings Inc – the parent company of MasterCraft, NauticStar and Crest Marine – has changed its corporate name to MasterCraft Boat Holdings Inc, effective immediately.

In a company statement, president and CEO Terry McNew explained that the new name incorporates the iconic MasterCraft branding.

mastercraft-logo

New Mastercraft corporate name

“The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio recognised for innovation, performance, premium quality and strong growth, as well as expand our recognition with both institutional and retail investors as a company focused on providing attractive returns to shareholders,” he says.

The company’s stock symbol on the NASDAQ Exchange – MCFT – will remain unchanged.