The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio
MCBC Holdings Inc – the parent company of MasterCraft, NauticStar and Crest Marine – has changed its corporate name to MasterCraft Boat Holdings Inc, effective immediately.
In a company statement, president and CEO Terry McNew explained that the new name incorporates the iconic MasterCraft branding.
“The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio recognised for innovation, performance, premium quality and strong growth, as well as expand our recognition with both institutional and retail investors as a company focused on providing attractive returns to shareholders,” he says.
The company’s stock symbol on the NASDAQ Exchange – MCFT – will remain unchanged.