MasterCraft parent company changes name

By Tony Esposito2018-11-09T13:56:00+00:00

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The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio

MCBC Holdings Inc – the parent company of MasterCraft, NauticStar and Crest Marine – has changed its corporate name to MasterCraft Boat Holdings Inc, effective immediately.

In a company statement, president and CEO Terry McNew explained that the new name incorporates the iconic MasterCraft branding.

New Mastercraft corporate name

“The new name, MasterCraft Boat Holdings, will continue to represent a powerboat portfolio recognised for innovation, performance, premium quality and strong growth, as well as expand our recognition with both institutional and retail investors as a company focused on providing attractive returns to shareholders,” he says.

The company’s stock symbol on the NASDAQ Exchange – MCFT – will remain unchanged.

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