Companies

Mercury Marine’s current electrification plans raise speculation

> , By 2021-06-01T06:10:00

V12_600HP_PB_Front_3-4_PORT

Mercury VP Global Category Management and Strategic Planning talks to IBI about the company’s plans to enter the electric engine market

Brunswick Corporation’s announcement that its Mercury Marine Division will launch five electric propulsion products – the first as early as 2022 – and have electric boats in four different market segments by 2023 has raised a lot of eyebrows and much speculation.

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

 
Unlock this article
Unlock this article

Start your 7-day IBI Plus trial for just £1

Start your 7-day trial

Get unrestricted access to all IBI Plus content, including 50,000+ articles, company intelligence and market insight.

With IBI Plus, you can:

  • →Research companies, customers and competitors
  • →Track markets and industry developments
  • →Identify new commercial opportunities
START YOUR 7-DAY TRIAL FOR £1

No commitment — cancel any time.

Already a subscriber? Log in