Mercury Marine’s current electrification plans raise speculation

> Subscriber-only, By Tony Esposito2021-06-01T06:10:00

Mercury VP Global Category Management and Strategic Planning talks to IBI about the company’s plans to enter the electric engine market

Brunswick Corporation’s announcement that its Mercury Marine Division will launch five electric propulsion products – the first as early as 2022 – and have electric boats in four different market segments by 2023 has raised a lot of eyebrows and much speculation.

To continue reading, please see the IBI Plus subscription options below for accessing our Premium Content.

Start your £1 IBI Plus trial

Unlock this IBI Plus article

Your window into the marine industry

Get the intelligence to stay ahead in the marine industry. IBI Plus gives you unlimited access to all our articles, analysis and business intelligence – including stories currently locked to non-subscribers.

Try IBI Plus for just £1 a week.

START YOUR £1 TRIAL

Cancel any time during your trial.

YOUR MARINE INDUSTRY EDGE

Spot trends

Identify emerging opportunities early

Know your market

Track key companies and market forces

Stay ahead

Get intelligence beyond the headlines

Already a subscriber?